| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| AC03513 | Project of Experiential Marketing Interaction Design | 3.0 | 3 |
| Description | This is a practical course that will lead students to do a simple but comprehensive project for implementing interaction design in experiential marketing. This course covers contemporary topics in experiential marketing and includes discussion of recent and future developments in the integration of interaction design with consumer behavior, services marketing, and brand management. | ||