Course Description

Course CodeCourse NameCreditsHours
AC02508 Branding Marketing with Interactive Experience Design 3.0 3
Description The main objective of this course is to enhance awareness and knowledge about branding issues in creative industries with interactive experiential design. Student will learn from this course to develop critical perspectives in evaluating interactive experience design in branding and applying them in strategic management of brands in creative industries. The course will also use to develop hands-on abilities on brand marketing by using interaction design.