Course Description

Course CodeCourse NameCreditsHours
AB05096 E-Marketing and data analysis 3.0 3
Description E-Marketing involves information technology and marketing. The course will explore information technology/systems concepts from a non-technical perspective and examine how the marketing function is influenced by emerging technology trends. In addition, some famous e-marketing technique would be introduced in this course including recommender system, customer segmentation and so on. This course also discusses the journal paper to enhance the students' theoretical bases