| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| AB04031 | E-Marketing and data analysis | 3.0 | 3 |
| Description | E-Marketing involves information technology and marketing. The course will explore information technology/systems concepts from a non-technical perspective and examine how the marketing function is influenced by emerging technology trends. In addition, some famous e-marketing technique would be introduced in this course including recommender system, customer segmentation and so on. This course also discusses the journal paper to enhance the students' theoretical bases | ||