Course Description

Course CodeCourse NameCreditsHours
A505105 Cultural Brand Design and Development 3.0 3
Description This course focuses on science and technology to explore the emotion design, and cultural and creative relationship with the cultural and creative products. How will the development of cultural and creative brand from OEM to OBM strategy of inquiry. To cultural and creative products can stand on perceptual science and technology, emotion design, and on the basis of cultural and creative development. The ultimate goal is the cultural and creative product standardization, modular, differentiated, personalized, and experience of, with a view to the creation of cultural and creative value and brand development.