| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| A504232 | The Marketing and Management of Cultural Industry | 2.0 | 2 |
| Description | The course is designed to target the culture vocational development, emphasize the maximum of a brand value, decompose the strategy of a new brand value, design and implement its marketing programs, and then create the advantages of the brand equity in the cultural industry. | ||