||As soon as a child sat on his mother's lap, the story is his way of understanding the world. Human civilization for thousands of years circulated tirelessly through the accumulated stories. From both the East and the West, the Plato and China's "Book of Poetry", even the Analects of Confucius, Zhuangzi, mythology, Buddhism, or the Greek philosophy of "Dialogue" all recorded with the form of stories. The influence of the story not only became the rule of history and an important tool of social and moral teachings, they also became the anti-mainstream values expressions. The story even forms meanings in personal investigations. Moreover, in today's information society, story is no longer the power of writers and artists, the story has become the skills of leadership and charisma, and the power of the plot has become the key to the construction of marking brands.