| Description
| When entrepreneurs are building a startup company, they also need to consider its brand/IP building. If they can consider its brand/IP building. If they can construct a clear positioning of the brand/IP in the beginning, they are able to have their new business with a better brand equity immediately, and improve entrepreneurial chances of success.
After the completion of construction of the brand/IP, entrepreneurs need to design marketing programs for consumer marketing activities, and promote its brand/IP to create good brand equity. In the meantime, consumers will have a better brand/IP awareness of these new companies, enhancing customer loyalty and increasing opportunities for entrepreneurs’ entrepreneurial success.
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