Course Description

Course CodeCourse NameCreditsHours
A405101 Intellectual Property Management for Global Brands 3.0 3
Description In High-tech knowledge economy, as intangible assets "global brand", has become an engine for raising company value. During this global brand era, "global brand" strategy is important for enhancing customer awareness and business performance. Through diversified brand communication, global brand creates customer familiarity and preference, and to achieve business goals, thereby enhancing shareholder value. The course focuses on the following topics: First, the brand development strategy, Second, brand value, Third, brand & trademark protection strategy. Fourth, corporate governance and brand management. .Fifth, intellectual property/brand licensing.