Course Description

Course CodeCourse NameCreditsHours
9805135 Customer Relationship Management 3.0 3
Description This course analyzes the cases to help students understand the factors of successful companies in customer relationship management. The selected cases cover different industries such as service industry, hotel industry, travel and airline industry, and restaurant industry. The course aims to synthesize popular issues such as customer experience, compliant management, service culture, service innovation and so on and provide the how best practices worked in the real world.