||Design leadership means to design and to lead-to lead design and to lead business by design. Today, those responsible for design creation face leadership challenges and opportunities greater than ever before. Who should lead design? Who leads by design? How and why does a company "lead with design?" Design leadership has many interpretations, ranging from inspiration to collaboration and from culture to globalization. Design leadership is a commercial imperative. It creates differentiation, sustains competitive advantage, and enables world-class performance that is sustainable into the future.
This course will provide the insight and interaction essential to utilizing design leadership for business success. Vision and strategy are the critical elements of leadership. It covers the strategy and the effects of inspiring design leadership and the personal characteristics and attributes of great design leaders.