| Description
| Marketing activity is at the core of managing a business; it provides the focus for interfacing with customers and is the source of intelligence about customers, competitors, and the business environment in general. Marketing management is concerned with the long-term relationships of the firm with its customers as well as short-term sales activity. The purpose of this course is to (1) familiarize students with marketing related knowledge from conceptual, theoretical, practical and analytical perspectives; (2) provide students an understanding of the role and importance of marketing in a firm as a managerial challenge; (3) help students developing skills required in organizing effective marketing strategies and activities; and (4) enable students to improve the ability of working out problems, cases and projects as a team.
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