Description
| Objective : letting student understand the process of new start-up planning, with a semester project to complete one round of training.
Course Syllabus
Entrepreneur characters
New business opportunity identification and value appraisal
Business growth path examining
New start-up planning process
Product planning
Product development
Production planning
Sales and marketing planning
Organization and human resources
Financial planning
Execution plan of the first year
Writing and presenting the business proposal
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