| Description
| The management of design business is no less important and complex than any business but most designers or design practitioners seemed unfamiliar with this field; therefore, might have experienced difficulties while running the design firm. This study involves exploring: 1. the essence of the design profession; 2. effective design communication; 3. design marketing. Excellent performance of design business management leads to good design products/services; it leads also better profit to the design practitioner and the overall benefit to the design profession.
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