Course Description

Course CodeCourse NameCreditsHours
5826104 Design Strategy and Branding 3.0 3
Description Lecture on theories of design strategy that influences branding marketing. This course initially presents learners with branding attributes and core value of a brand. In order to achieve an advantageous position in market competition, a strategic product planning is compulsory. This course aims to illustrate concept of user experience and knowledge of market segmentation, technology roadmap, product analysis, lifestyle, customer demand, opportunity funnel and resource allocation, by which, a strategic product planning is expected to be rationally accomplished.