Course Description

Course CodeCourse NameCreditsHours
5807061 Case study of Product Planning 3.0 3
Description Product planning is very important to a company because, when done properly, it can reduce resource expenditures, drive revenues, and generate profitability. In the development of new products, Product planning is an important factors affecting the success or failure of products. This course will introduce the basic concepts of product planning, product development process, product strategy, product life cycle, market segmentation, and Product planning book. This course takes real product planning cases as teaching materials, import situational teaching, and integrates students into the realities of product planning cases. We will discuss how to formulate the right decision-making and planning methods in class to achieve a dialogue between theory and practice.