| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 5807018 | Experimental Marketing Design | 3.0 | 3 |
| Description | This course introduces the theory and practice about Experimental Marketing and its well-known case studies. The five strategic experiment modules （Sense、Feel、Think、Act and Relate）will be identified by design workshop accompanied with indigenous project as total product innovation base. | ||