Course Description

Course CodeCourse NameCreditsHours
5807004 Innovation Management 3.0 3
Description Having good product ideas is not easy, but the real challenge is lies in carrying out ideas through a practical product innovation strategy and its embodiment. Problems within design innovation is increasingly facing the state of more complexity and professions, successful design may effectively preserve to have differentiated marketing and design vision organizing capable multidisciplinary teams both inner and outside of cooperate resource. This course may focus on: 1.The framework for innovation. 2.The model establishment of brand and experimental marketing orientated innovation management with regard to the placement of multidisciplinary team. 3.Criteria development for both related knowledge and skills. 4.Planning, organizing, implementing, monitoring and evaluating design innovation. 5.The need for adoptability in organization.