||The focus of Study of Product and Corporate Identity is the integration of the marketing, design, and manufacturing functions of the firm in creating a new product. The course is intended to provide the following benefits: (1) Competence with a set of tools and methodologies for product design and development, especially from CI to PI. (2) Awareness of the role of multiple functions in creation a new product (e.g. marketing, finance, industrial design, engineering, production). (3) Reinforcement of specific knowledge from other courses through practice and reflection in an action-oriented setting.