Course Description

Course CodeCourse NameCreditsHours
5806005 Product Innovation Strategy and Planning 3.0 3
Description The function of industrial design in the 21st century, will no longer waiting for the product definition from the marketing and product planning, It will become a integrator and visualizer during the product innovation strategic phase, and concerning to the user's needs. Product Innovation Strategy will guide the enterprise looking beyond their current operation to match their technologies and the distinct competencies with emerging the user and the market needs. The contents of this topic will include theory, methodology, and practical case study.