Course Description

Course CodeCourse NameCreditsHours
5805030 Design Technology and Management III (Design & Marketing) 3.0 3
Description Through the approach of remote teaching in terms of e-learning, this course engages in multiple-point synchronous and asynchronous teaching in conjunction with partner schools. It is about marketing management pertinent to the design industry. The purpose is to identify effective product marketing management for helping business entities create handsome profit. The purpose is to help students understand marketing; product design; production, distribution, promotion and pricing; market segmentation; market organization; consumer behavior; retailing; wholesale; promotions; advertisements and pricing procedure.