Course Description

Course CodeCourse NameCreditsHours
5805024 Behavioral research on fashion groups 3.0 3
Description Fashion groups representing the popular culture widely affect the design of living artifacts. This study will focus on target groups' lifestyle, preferences and desirability to undertake casual and systematic observation. Additionally, the methods of face-to-face interviews, questionnaire and experiment are used to collect data and information and tend to be analyzed with the formation of qualitative and quantitative research. The final result will provide designers as guidelines, which might identify the target group's interest and preference.