Course Description

Course CodeCourse NameCreditsHours
5724019 Global Brand Management 3.0 3
Description This program is designed to help students learn about and apply the concepts and practices of global branding as they are used in a wide variety of settings in product and service firms, consumer and business markets, profits and non-profit organizations, domestic and global companies, and small and large business. Global Branding Management builds on Global branding Strategy, focusing on the major tactics and tools used by international marketers in managing their global marketing plans.