Course Description

Course CodeCourse NameCreditsHours
5707010 Seminar of Marketing Theory 3.0 3
Description This course is designed to: 1. consider major contemporary issues in marketing theory, 2. understand the history and evolution of marketing thought, 3. understand the fundamental issues involved in the philosophy of science and its impact on marketing inquiry, 4. search for possible thesis topics or evaluate your preliminary thesis proposal, enhance the ability to conduct scientifically respectable research and to evaluate research in a professional-critical manner.