Course Description

Course CodeCourse NameCreditsHours
5705495 Digital Transformation and Innovative Business Models 3.0 3
Description This course aims to help students understand the trend of digital transformation and technology adaption in business models. The innovative business models will be introduced such as sharing economy, FinTech, online-to-offline, user-generated content, and so on. The matched cases will be selected to elaborate and analyze the innovative business models. This course will provide comprehensive knowledge of innovative business models by digital transformation and technology adaption (information and communication technology).