| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 5705270 | Social Media and Interactive Marketing | 3.0 | 3 |
| Description | The topics of this course include social media, consumer behavior, interactivity, and virtual experience, virtual community, quality of interactivity, interactive technology, customer service on the Internet, levels of customer relationship, transaction cost theory, Internet business model, interactive technology and customer and channel relationship. | ||