Course Description

Course CodeCourse NameCreditsHours
5705258 Integrated Marketing Communication 3.0 3
Description This course is designed to provide students with knowledge and understanding of the concept of integrated marketing communications and how it can be made to work effectively within an organization. A clear understanding of the principles and practice will develop student ability to analyze the marketing environment and specific marketing problems, create solutions to integrated marketing problems and apply appropriate marketing techniques across a range of market sectors.