Course Description

Course CodeCourse NameCreditsHours
5705255 International retailing and business management 3.0 3
Description This masters-level course is designed to provide the student with a deeper understanding of retailing strategic management. Topics include: the world of retailing, electronic and no store retailing, the retail customer behavior, retail market strategy, retail location, merchandise management and store management. Retail management is mainly to discuss to sell goods through channels and satisfy them. The content of the course: Retail concept, physical distribution, market research, product management strategy, pricing strategy, promotion strategy, retail strategy and customer satisfaction.