Course Description

Course CodeCourse NameCreditsHours
5705253 Global Marketing Channel Strategy and Management 3.0 3
Description The Objective of this course is to discuss major topics in Channels Strategy. A marketing channel is viewed as an interorganizational system involved with the task of making goods, services, and concepts available for consumption by enhancing their time, place, and possession utilities. It is to introduce student concepts and skills to master major issues in the class. Through case discussion, students will develop skills in making Channel Strategic decisions. Course requirements are attendance, participation, presentations. The topics have function and flow of channel, channel behavior, and channel strategy.