Course Description

Course CodeCourse NameCreditsHours
5705247 Strategic Marketing 3.0 3
Description To make students have a better understanding on various topics regarding strategic marketing strategy. Topics are as follows: 1. Market Orientation, Customer Satisfaction, and Profitability, 2. Market-Based Management, 3. Market Definition, Potential, and Demand, 4. Customer Analysis and Value Creation, 5. Market Segmentation and Segmentation Strategies, 6. Competitor Analysis and Competitive Position, 7. Product Positioning and Product Strategies, 8. Market-Based Pricing and Pricing Strategies, 9. Marketing Channel and Sales Systems, 10. Marketing Communications and Customer Response, 11. Offensive Marketing Strategies, 12. Defensive Marketing Strategies, 13. Global Marketing Strategies, 14. Developing a Marketing Plan, 15. Strategy Implementation and Performance Metrics, 16. Market-Based Strategies and Profitable Growth, 17. Other topics that students are interested in their related researches and/or studies.