| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 5705246 | Marketing Decision Analysis | 3.0 | 3 |
| Description | Development and application of advanced marketing research topics including cluster analysis, classification analysis, discriminant analysis, factor analysis, multidimensional scaling and conjoint analysis, multi-nominal logit analysis, positioning analysis, decision tree analysis, geodemographic site planning and promotional spending analysis. | ||