Course Description

Course CodeCourse NameCreditsHours
5705242 Word of Mouth Marketing 3.0 3
Description To make students have a better understanding on various topics regarding word of mouth marketing. Topics are as follows: 1. Definition of word of mouth, 2. Word of mouth advertising, 3. Positive and negative word of mouth, 4. Word of Mouth and Internet Marketing, 5. Word of mouth and Market Orientation, 6. Word of mouth and Brand Management, 7. Word of mouth and Marketing Strategy, 8. Social Interactions, 9. Other topics that students are interested in their related researches.