Course Description

Course CodeCourse NameCreditsHours
5705204 Services Marketing and Management 3.0 3
Description The course mainly discusses concepts of services marketing and management. The contents will include following topicsˇGˇ]1ˇ^classification of services, ˇ]2ˇ^the service encounter, ˇ]3ˇ^service quality,ˇ]4ˇ^service innovation, ˇ]5ˇ^service failure, ˇ]6ˇ^service recovery, ˇ]7ˇ^service strategies, ˇ]8ˇ^customer satisfaction, ˇ]9ˇ^service pricing.