Course Description

Course CodeCourse NameCreditsHours
5705107 Start an enterprise 3.0 3
Description The main content of this course include: 1. Environmental analysis. 2. The key factor to successfully start an enterprise. 3. SWOT analysis. 4. Financial forecast and financial management. 5. Marketing management. 6. Informational management. 7. Manufacturing management and new product design. 8. Human resources and organization management. 9. Start-an-enterprise operating program. 10.The try-balance-sheet of starting an enterprise. 11.Case study of a famous successful joined-ventured company. 12.Case study of a famous successful new-factional enterprise.