Course Description

Course CodeCourse NameCreditsHours
5704063 An Analysis of the Market in China and the ASEAN 3.0 3
Description The course of Market Analysis is a necessary skill for people who are engaged in modern business management. It is also the important basis by which an enterprise makes its marketing strategy and operates the business. China and the ASEAN market economic are increasing. Taiwan companies need to grasp and adjustment the advantages. The objective of this course is to guide students to analyses the characteristics and rules in China and the ASEAN market by scientific methods. In microscopic way, we research the economic behavior of producers and consumers in China and the ASEAN market. In macroscopic way, we discuss the potential chances and challenges the enterprises need to face. This course not only introduces fundamental way to analyses China and the ASEAN market, but also adopts case study to prove the results concluded from the analysis.