| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 5703073 | Word of Mouth Marketing | 3.0 | 3 |
| Description | To make students have a better understanding on various topics regarding word of mouth marketing. Topics are as follows: 1. Definition of word of mouth, 2. Word of mouth advertising, 3. Positive and negative word of mouth, 4. Word of Mouth and Internet Marketing, 5. Word of mouth and Market Orientation, 6. Word of mouth and Brand Management, 7. Word of mouth and Marketing Strategy, 8. Social Interactions, 9. Other topics that students are interested in their related researches. | ||