Course Description

Course CodeCourse NameCreditsHours
5703024 Marketing Research 3.0 3
Description This course aims to help participants understand the nature and features of marketing research, realize how to conduct marketing research, and develop a toolset for the planning and implementation of marketing research. It has the followings: Background of Marketing Research, Introduction to Marketing Research, Database and Data Collection: Types and Methods, Measurement Instruments and Sampling, Data Analysis, Communicating with Research Users