Course Description

Course CodeCourse NameCreditsHours
5702038 Digital Marketing Tools 3.0 3
Description When it comes to digital marketing, few things are as important as the tools digital marketers rely on to get their works done. These tools include everything from social media platforms such as Facebook and Instagram to analytics tools like Google Analytics. Allowing digital marketers to create, test and measure the performance of their Internet marketing campaigns, digital marketing tools ensuring that marketers can launch and start campaigns quickly and effectively. Topics include: Search Engine Optimization (SEO), Organic Social Media, Paid Website Testing, Video Hosting, Content Creation, Website Analytics, Customer Service, and Affiliate Marketing.