Course Description

Course CodeCourse NameCreditsHours
5702005 Marketing 3.0 3
Description The marketing course is suitable to college student. The purpose is to find good method of product marketing, in order to pursuit good profit of enterprise. The course contents' goal makes student understand the idea of marketing, product design, product transportation, promotion and price setting. The related course includes: market segmentation, market organization, the behavior of buying, product development, retailing, whole-saling promotion, advertising and price setting process.