| Description
| In today's everchanged, discontinued and globolized environment, the students should face a seicsemic challenge, when they step down from commencement ceremony, how to be well prepared for unknown future become a serious and critical issue to the young generations. For the students in engineering school, the class of industrial marketing may bring them the basic concept and approach to dealing with future career planning. The course include: 1.Introduction of micro-economy 2.Introduction of macro-economy (To be continued) 3.Introduction of industrial marketing 4.Analyzing marketing opportunities 5.Research and selecting target market 6.Designing marketing strategies 7.Organizational; purchasing 8.Planning marketing program 9.Organizing, implementing and controlling marketing effort 10.Marketing management: Social and ethical dimension 11.The theory of international trade
|
|---|