| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 4406044 | High Technology Marketing | 3.0 | 3 |
| Description | The course is to find good method of High technology marketing, in order to pursuit good profit of enterprise. The course contents' goal makes student understand the idea of High technology marketing, include: High Technology market segmentation, target, position, consumer behavior, product strategy, pricing strategy, channel strategy, promotion strategy. | ||