Course Description

Course CodeCourse NameCreditsHours
4105051 The Commercialization of Research Results 3.0 3
Description This course is original of research results transform into marketable products. And it wants to increase the competitive advantage of business. The commercialization of research results is a long and complex process. The course explain the commercialization process will face the challenges and the strategies being adopted. In the conceptual stage to assess the market value of commodities, as well as how to design marketing strategy and mix, the commercialization of research results development and listing process and strategy.