Course Description

Course CodeCourse NameCreditsHours
4005126 Strategic planning 3.0 3
Description Basic analysis:1. Fundamental concept 2. Financial ratio analysis 3. ROE financial analysis;Competition framework analysis:1. Value chain analysis 2. Static analysis 3. Dynamic analysis;Industrial competitive analysis:1. Supply-demand analysis 2. lifecycle S curve 3. KPI and SWOT;Internal assessment:1. Organization analysis 2. Cost curve and learning curve; Special topics:1. Network impact 2. Cluster effect 3. Industrial innovation and star-up enterprises 4. Social enterprise; Integrated Industrial Analysis I: competitive analysis and knowledge fusion.; Integrated Industrial Analysis II: from analysis to strategic planning; Integrated Industrial Analysis III: from analysis to corporate management and investment valuation;Integrated Industrial Analysis IV: business innovation and risk analysis.