Course Description

Course CodeCourse NameCreditsHours
3833019 Marketing Research and Analysis 2.0 2
Description To help th3 students to know the connotation, development and procedure of markting Research by th3 view of practice application. Seconday,help the students to design and distribute the questionnaire by the way of coses practice. To collect, anslysis and explain the datas of market survey by application of EXCEL software. Finally, to develop the student's abitity and basic concept of the activity of Marketing Research by the way of cases report and practice.