| Description
| The course is to develop an appreciation for the importance of intermodal production and distribution systems to both individual organizations and global business in general. It exposes students to the real world of global supply chain system and revenue management by identifying current issues in intermodal integration of the production and distribution systems. After taking the class, the students will (a) be able to list and relate demand drivers to demands in specific industries, (b) be able to derive and compute price-demand relationship, optimal prices and revenues, (c) be aware of revenue management practices.
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