Course Description

Course CodeCourse NameCreditsHours
3732002 Entrepreneurship and Marketing 3.0 3
Description This course aims to provide students with the foundational knowledge and skills necessary to start and operate a new business venture. Students will learn about the various forms of entrepreneurship and entrepreneurship essentials, such as the characteristics, traits, and skills of successful entrepreneurs. Students will learn how to identify opportunities and assess the feasibility of a business idea. The course will then delve into the core concepts of marketing, including market segmentation, targeting, positioning, and the marketing mix. Students will learn how to develop a marketing plan and implement it effectively. The course will also cover topics such as branding, pricing strategies, promotion, and distribution. Upon completion of this course, students will have gained the knowledge and skills necessary to launch and operate a new business, as well as a deeper understanding of the role of marketing in entrepreneurship.