Course Description

Course CodeCourse NameCreditsHours
3725006 Internet entrepreneurial management 3.0 3
Description Following the prevailing of the internet, the vigorous development e-commerce has given great impacts on traditional tangible stores and the whole marketing environments. Information Technology has not only changed our lives, but also changed consumers' behavior and marketing channels; and the e-commerce effect has already started to permeate into every stratum of business activities, including the exploitation, marketing, and after-sales service of new products, brings the industries infinite business chances. According to the reports of Institute for Information Industry, the market of internet shopping is going into its high development period, and there are a lot of chances to establish a new enterprise on the internet. So this course will teach about the internet entrepreneurial management.