| Course Code | Course Name | Credits | Hours |
|---|---|---|---|
| 3724019 | Internet Advertizing | 3.0 | 3 |
| Description | As a business owner, it is essential to understand the different options and technologies available. Using Internet marketing you have the following benefits 1.Less costly compare to traditional advertising media 2.Increased exposure, no geographic boundary for Internet users 3.More personalized ads 4.More targeted audience 5.More accurate as it can be updated timely with minimal effort and cost 6.Easier to collect and track customer information. | ||