Course Description

Course CodeCourse NameCreditsHours
3724014 Retailing Management 3.0 3
Description There are five sections in this course. The first section;the basic concepts of retailing which the fundamental concepts, the models of organization and the future tendency are introduced. The second section;the skills of retailing planning, the strategy and research are discussed. The analysis of business circle and store location are decided by several different technologies. The third section;the way of establishing organization and managing the human resources, the financial planning, and budgeting are included. The fourth section;the combination of marketing, the concept of 4P(product, price, path and promotion), the shop design and product demonstration, produce purchasing and managing, the decision of price and the activities of promotion are included. The fifth section;the future implementation of retailing, the direct selling and green retailing are included. The use of high-tech in retailing, Internet marketing and virtual store are discussed in this section.