Course Description

Course CodeCourse NameCreditsHours
3724010 Marketing Channels and Virtual Corporation 3.0 3
Description The company's chosen channels intimately affect all the other marketing decisions. From a strictly financial perspective, the members of marketing channels (e.g., manufacturers, wholesalers, retailers, and specialized logistics agencies) can achieve high-yield performance primarily through their demand stimulation and delivery activities. The interface among the various performance requirements, policies, and practices at different levels of marketing channels dictates the need for systemwide compensation, communication, and coordination mechanisms. Global trends to outsource work of telecommunications devices continue to push organization into virtual employment. A virtual corporation can marshal resources that include customers, suppliers, competitors and independent entrepreneurs to quickly exploit brief windows (WWW) of opportunity. Their envision provide the context within which to focus their activities. Since virtual work group members accomplish their work through technology